I’m back from a wonderful weekend at Frankfurt Book Fair. Fortunately, this year we didn’t have a snow storm, so we arrived Friday late afternoon, just in time for a quick stroll through the halls and the Virenschleuder-Preis award ceremony.
The Virenschleuder-Preis award is a German marketing award established in 2011 by Leander Wattig and Carsten Raimann. The winners of this year’s awards were:
- Viral Strategy – Buchhandlung Lessing und Kompanie for Kunden und ihre Lieblingsbücher
- Viral Idea – The Pinakothek Museums in the Kunstareal Munich for MyRembrandt
- Viral Personality – Zoë Beck
On Saturday, my friend and I were on a tight schedule. First on our list was the dotbooks and Skoobe blogger breakfast. When we arrived, the stand was already bustling with bloggers. We were served coffee, orange juice and pretzels and soon got talking with Lena and Adrian from Büchernest. The breakfast ended with dotbooks and Skoobe handing out nice little goodie bags containing postcards and a smart phone wiper.
On our way to my next meeting, we came by the stand of the Museum of the Printing Arts Leipzig where we were able to do an etching which we printed using a historical press from the mid-19th century. This was most definitely one of my highlights at the fair.
After our creative rest, we moved on to meet Ulrike from Penguin Random House UK. We had a very nice time and were treated to coffee (my friend said it was the best she had on our trip) and coke. I’m going to tell you more about our meeting with Ulrike in a separate blog post in the upcoming weeks.
As soon as the meeting was over, we had to rush to hall 4.1 to be engulfed by a mass of (mainly) girls at the Lovelybooks readers’ and blogger get-together. We had a great time talking to Tina and Dani from Lovelybooks, IraWira of … always time for a nice cup of tea and a good book!, Mareike and Maike from Herzpotenzial and, again, Ulrike. The get-together was a blast and Lovelybooks made our day by serving cupcakes and cookies and providing us with a huge goodie bag with lots of books, notebooks and a teeny-weeny stamp in it. Thank you so much! My shoulders and legs hurt for three days and some Christmas gifts are already covered. ;)
On Sunday, we spent a large part of our remaining three hours visiting the hall of the guest land Finland and the antiquarian fair. I have to admit that I had expected more of Finland’s hall. It was very basic and cold. I also wasn’t tempted to browse the books on display, as they were arranged chaotically with all sorts of languages and topics mixed up. The only thing I found nice was the children’s area, as it was warm and inviting. The antiquarian fair was warm and inviting as well and so we stayed there for a while to gaze at delicately painted book pages, beautiful old leather bindings and books as big as modern TV screens. We were so in awe of these very expensive artifacts from another time, we didn’t dare to touch a single book. Another highlight at the fair!
Soon after, we had to leave the fairgrounds to hop onto our bus to make our long way home to Austria. But there’s one more thing left to tell you. Strolling through the halls, I’ve written down the names of a few books that grabbed my attention.
- Adam, David The Man Who Couldn’t Stop
- Appelfeld, Aharon Suddenly Love
- Bissonnette, Jamie The New Charcuterie Cookbook
- Bond, Michael Paddington’s Guide to London
- Hooper, Emma Etta and Otto and Russell and James
- Hummus Bros. Levantine Kitchen
- McMurtry, Larry The Last Kind Words Saloon
- Nafizi, Azar The Republic of Imagination
- Stanton, Brandon Humans of New York
Unfortunately, many stands in hall 8 weren’t very inviting. A lot of the publishers were packing, many had already left, others had arranged a wall of chairs to hinder you from browsing their books.
Finally I’d like to direct special thanks to Mr Besold from Buchhandlung Besold for helping us out of a difficult situation. Buchhandlung Besold is a local bookstore in Carinthia that offers free shipping ;).